Innovative Private Training Fitness Concept Coming to Dallas

A new fitness concept designed to help personal trainers take charge of their schedules, help their clients 24/7, and keep 100% of what they make is coming to the Dallas Design District. Self Made Training Facility (SMTF) Dallas is targeting an early July opening in a 13,375-square-foot fitness facility at 1925 E Levee St. in Dallas.

This is not an ordinary fitness facility. Unlike big box gyms, we do not have public memberships. We employ trainers as independent contractors, who run and operate their business out of our facility. The trainers pay a flat monthly fee, and receive 24/7 access to the facility, their own personalized nutrition and online training app, educational video database, marketing assistance, and much more, says SMTF Dallas franchise owner Austin Kent.

“Think of it like co-working for a personal trainer,” he explains. “Dallas consistently ranks atop lists of the fittest cities in the United States and we are within a 10-mile radius of a number of big box fitness facilities. That means that there are a lot of personal trainers who could join SMTF Dallas and start keeping more of their money by not sharing it with the commercial gyms that employ them.”

“We have a motto that SMTF is ‘where champions are self made’ and I believe that,” he says. The SMTF concept was created by company founder, Miguel Aguilar, as a single location in Murrieta, Calif., in 2013 with a goal of empowering the trainer-turned entrepreneur. There are now 28 locations and it is still growing. The idea is to allow trainers to earn a substantial living for themselves while being able to give top-quality service to athletes from all walks of life at an affordable price.

With 24/7 access to the facility, trainers pay a flat fee per month and can use it as much as they would like. SMTF Dallas is filled with top-of-the-line commercial grade equipment that covers all areas of training so that each trainer can utilize their respective specialties. Kent says trainers can offer group training or even small classes at the facility.

“Many personal trainers are struggling to make money because the big box gyms where they work keep 60 to 70 percent of the personal training fees,” he says. “Here, they can train how they want, set their own training rates, and make their own schedules that fit their lifestyles and those of their clients.”

Our facility is designed as a one stop shop for every discipline and training background. The equipment at the SMTF Dallas facility includes opportunities to train for a variety of sports ranging from MMA, weight loss, muscle gain, weight management, powerlifting, athletic training, speed, agility, quickness, boxing, jiu-jitsu, self-defense, cross training, Olympic lifting, wrestling, and much more. SMTF Dallas also has private showers and dressing room facilities, Kent says.

“This facility couldn’t have a better location,” says Kent, who is an SMU graduate, real estate developer and a real estate broker. “It is within a five-minute drive from Downtown, Uptown, the North Dallas Tollway, and I-35. It really is accessible for just about everyone.”

Younger Partners broker Tanja McAleavey represented Kent in finding the location and signing the lease. Bates and Myers Co’s Richard Myers represented the landlord, Levee Street Alliance LLC.

Austin Kent and Tanja McAleavey

“This site is a great fit for Self Made,” McAleavey says. “This is one of the largest facilities in the chain at almost 14,000 square feet, which gives trainers more room to work. There are so many options here for trainers and coaches to work with clients on weight loss or body building or even just training athletes.”

Additionally, McAleavey says the location is right in the path of the future Katy Trail extension. It is still in the planning stages, but looks like it should cut right through the property upon completion to connect Uptown to the Design District and Trinity Grove.

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